ckpcs 2011-04-20

ck One brand integration is carried out after the first large-scale advertising. The integration is with Calvin Klein underwear, swimwear and jeans authorized holding company Warnaco, and Coty perfume company in an agreement reached last fall.

Many stars have unveiled ads. Online version will be the first appearance, in the social networking site Facebook, Twitter, and all of China and other networks and microblogging begun a campaign website.

The ad by the famous fashion photographer Steven Meisel surgeon. 1994 ck One perfume ad is this the first shot. There are more than thirty models participated in the filming, including supermodel Lara Stone, IT girl Alice Dellal and Pixie Geldof, the new general model Bambi Northwood-Blyth, U.S. boxer Robert Evans, the Russian Yuri Pleskun other rappers.

After the landing the network, advertising will also launch smart phone applications, and in March launched in major cities all over the world poster in April, advertised in newspapers and magazines. ck One leisure series hopes to strengthen overall image to attract younger consumers more effectively the target consumer group

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