CKPCS 2011-01-11

With rising material standard of living, men choose underwear fashion and good taste has become a trend, and this trend has triggered a national men's fashion underwear market.Lingerie business are no longer just the darling of men's underwear market, also attracted the eyes of many businessmen.
    Higher consumption of men's underwear, more and more attention on men underwear wearing, and formed fixed ideas about consumption.
   According to the survey most of the men, and they issue for their own underwear has a very high quality requirements and strong brand awareness, most care about fabrics and comfort, will also pay attention to the daily wear and cleaning in a more healthy way.
   Has been the dominance of women's underwear, but the sudden emergence of men's fashion underwear, when the potential of this market will be hugely magnified, and relying on a large group of men burst into a huge market opportunity.

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