ckpcs 2010-10-31
calvin klein brand, a fashion brand with high visibility advertising has become the center of controversy after the various complaints received as a protest against one of his last campaigns.
The announcement of this controversial ad campaign shows the figure of a nearly nude female model, harassed and surrounded by several men in a scene described as aggressive and offensive to women.
The various complaints and more than 50 complaints about the campaign to the Advertising Standards Bureau, the regulatory body for advertising in the UK, have served as pressure for the ads begin to be removed from the billboards where they were exhibited.
The decision to withdraw the ad comes after the media debate came after the Herald Sun newspaper coverage on this controversy, and which highlighted the violent connotations offensive ad.
According to the regulator itself, the announcement of the campaign was described as an offense and a fact clearly demeaning to women are idealized as a toy for men. Although the figure of man is equally degraded by linking it to the abuse and use of sexual violence against women.
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